ABOUT US

AFTER US,
THE BRAZILIAN TOBACCO MARKET
HAS NEVER BEEN THE SAME.

The creation of a new niche in Brazil’s traditional tobacco market was only possible with the union of four well-known entrepreneurs in the tobacco sector who in 2011 brought the Roll-Your-Own And Make-Your-Own cultures to South America, already traditional in European countries and North America.

Hi Brasil Tobacco was born as the first company to develop a brand, 100% Brazilian, of hand-rolling tobaccos: Hi Tobacco. Six years later, it has 17 products in its portfolio, a highly qualified team and a highly professional production line. The repercussions of this rapid evolution are remarkable: HBT is the leader in sales in Brazil and already has brands marketed in Argentina, Chile and soon in Japan.

We work responsibly on the largest tobacco pole in the world.

Our factory is in the heart of the world tobacco production, in Venâncio Aires, Rio Grande do Sul, Brazil. This allows us to have free access to the crops and personally choose our tobacco leaves.

In order to deliver the best tobacco to consumers, we prioritize tobacco growers who use advanced planting and cultivation procedures, and in this way, we collaborate to preserve the environment.

Hi Brasil Tobacco strives to be better as a company, to be better for people and to offer consumers the possibility of discovering a new experience smoking, by customizing their own cigarette with highly qualified tobacco.

 

STRATEGIC GUIDING

MISSION

We pursue to develop distinctive and innovative products with high quality in the rolling tobacco segment delivering to consumers a new concept of MYO (Making Your Own cigarette) and a new smoking experience.

VISION

We aim to be a reference in the domestic market as the first company to supply a 100% Brazilian brand recognized worldwide in the rolling tobacco market by supplying a product with greater purity and free of chemicals.

CORE VALUES

– Ethics

– Customer Respect

– Product quality

– Innovation

– Team work

– Continuous improvement

– Responsibility in actions