Now it’s for r...

Now it’s for real: Hi Tobacco is in Japan

Export of Hi Brasil Tobacco products to Japan was held in early October.

Negotiations between HBT and a major Japanese tobacco distributor, which began during the 2015 edition of InterTabac Fair, were fully completed at the beginning of October with the shipment of the products to Japan.

The tobacco market in Japan received the number 1 brand of Brazilian hand-rolling tobacco, Hi Tobacco. The three versions of the brand, Golden Virginia, 100% Additive Free and Dark Fire Blend abroad – have received packages developed specifically for the customer and will be marketed throughout Japan.

“Exporting to Japan is undoubtedly the biggest step we are taking as a company. The country has one of the largest markets for hand-rolling tobacco consumption in the world and this increases our responsibility with the quality of the product we are sending, but I trust our team, who has worked hard to make everything happen in the best possible way. Congratulations to everybody at HBT! I am very happy with this moment we are living”, Alexsandro Ferreira, Hi Brasil Tobacco’s Managing Director.


HBT closes its p...


HBT closes its participation at the InterTabac Fair 2017 with a positive result

From the 22nd to the 24th of September, the world’s largest tobacco and smoking accessories companies got together to do business in Westfalenhallen, Dortmund.

465 companies from 48 countries. This was the number of exhibitors at the InterTabac Fair 2017. The world’s largest fair for tobacco and smoking accessories, once again in Germany, exceeded the expectations of the HBT groups, aLeda and Show Cigars, which joined forces during the three days of the fair and welcomed more than 1,700 people who visited the event.

“The InterTabac Fair is extremely important to the HBT & aLeda group. During these 3 days we received, in our stand, clients and possible clients from more than 40 countries. We did not stop for a minute, we made contacts, exchanged ideas and many of the meetings we had during the fair were undoubtedly the beginning of great businesses, just like it was with Japan”, according to Renato Volonghi, HBT and aLeda’s Managing Director, referring to the fact that today HBT exports to Japan and started the business during the InterTabac 2015. “In order to do business with other countries, it is important that they trust in our companies and nothing better than this space, provided by the fair, to meet the clients, look them in the eye, have some coffee, taste the tobacco and start a relationship that will be beneficial to both”.

The importance of the InterTabac Fair goes beyond business. During the exhibition many companies launched new products and showed the innovations of the tobacco market. Suppliers of different types of smoking accessories exhibited their products and presented their portfolios. “The fair was also a moment to update and feel where the tobacco and smoking accessories market is heading to. There’s no doubt the balance was 100% positive”, concluded Volonghi.



Ready for Japan

Hi Tobacco Japão

Ready for Japan

The number one Brazilian brand of roll-your-own tobacco, Hi Tobacco, will soon be marketed in Japan.

The dearest Brazilian roll-your-own tobacco family, Hi Tobacco, will soon go to Japan. A partnership between HBT and a large Japanese tobacco distributor, initiated during the InterTabac Fair 2016 (International Trade Fair for Tobacco Products and Smoking Accessories, which happens every year in Germany), has been established and is bringing good business for the company. However, before the export begins, the HBT team needs to work hard on some pre-shipment processes. One is the approval of the packaging layouts that will be shipped to Japan.

The good news is that the packaging of the three versions of Hi Tobacco (Golden Virginia, Dark Fire and Virginia Blend), developed especially for Japan, have already been approved by the Japanese customer and printed last week. “We are about to take an important step, which is to export to Japan, one of the world’s largest rolling tobacco market, and I believe these processes need to be shared with all those who, above all, have always believed in our brand and motivated us to grow. I want everyone to be excited about these events, just the way we are!” according to Giorgio Volonghi, Hi Brasil Tobacco Commercial Director.

The export of HBT products to Japan is expected to take place in early September.

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Hi Tobacco Virgi...

Hi Tobacco Virginia Blend’s new packaging was released during Tattoo Week 2017

Last Sunday, July 16, Hi Brasil Tobacco officially launched the Hi Tobacco Virginia Blend’s new packaging. The launch event took place in São Paulo during Tattoo Week, the world’s largest tattoo and body piercing convention, where HBT exhibited its brands at the Orange House Brazil Stand. Two Directors of the company, Giorgio and Renato Volonghi, presented the new packaging of the product to the public. “It is a huge satisfaction to launch this new packaging, which, with all due respect, is extremely beautiful, alongside our friends and partners“, HBT Commercial Director, Giorgio Volonghi.

The once red packaging has now embraced the organic universe: it has been developed on Kraft paper, maintaining the natural aspect of the paper fiber, and now contains three layers of materials such as eco-friendly PET, velcro and zipper to improve conservation.

New packaging, same product. The tobacco needs no introduction. The 100% organic Virginia, already known and approved by our customers, has a mild taste and delicious aroma. To ensure the absolute quality of Hi Tobacco Virginia Blend, dedication starts in the farms. For a tobacco to be 100% organic, it must have the soil and planting free of pesticides, followed by a certifying agency, and, in the processing, be separated from the others. That is the way HBT cares about its products and customers.


Are you going to...

Are you going to visit InterTabac Fair? Come and visit HBT Stand!

For the third consecutive year, Hi Brasil Tobacco will participate in the largest tobacco and smoking accessories fair in the world, the InterTabac Fair.

The fair, which takes place every year in Dortmund, Germany, will take place between 22-24 September. More than 500 companies from different countries have already confirmed their presence.

For the company’s Commercial Director, Giorgio Volonghi, “one of the most valuable things of the fair is meeting our customers. It is very gratifying and extremely important for all of us to have a space with our style and receive those who make our company greater“.

In 2017, Hi Brasil Tobacco will be present through its brands Hi Tobacco, Rainbow and Coronel Palheiro and once again will share a space with GRV Import. and Export., which owns the brands aLeda, Blunt Master, King Blunt and King Paper. The news, however, is the company Show Cigars Inc, from the United States, which will also be part of the fair with the conglomerate of Brazilian companies. Owner of the brands Show Blunt Cone, Show Blunt Size Wrap, Z Palma and Hemp Zone, this will be the first time of the North American company at the InterTabac Fair.

HBT stand will be in Hall 6, Stand 6. B34, Westfalenhallen. Volongui concludes, “whoever is at the fair will be very welcome to go to our stand and enjoy the best Brazilian rolling tobacco“.


Hi Tobacco Organ...

Hi Tobacco Organic’s new packaging will be launched during Tattoo Week, in São Paulo.

The largest tattoo and body piercing convention in the world, TATTOO WEEK reaches its 7th edition. The event takes place in São Paulo, on July 14, 15 and 16, 2017, in the red pavilion of Expocenter Norte. Not only will HBT be present at the event, but will also launch new packaging of its brand.

Popularizing the art of tattooing in the country, promoting the international exchange among professionals and integrating the public that appreciates the so-called skin art, while presenting the latest trends – from styles to product launches – are some of the commitments assumed by the organizers of Tattoo Week São Paulo – which has already held memorable events over the years.

Supporting events that promote art in all of its forms is more than a company’s commitment, it is a wish of all of us Directors and HBT collaborators. We have promptly accepted Orange House Brazil Coffee Shop’s invitation to support this fair and we will be there interacting with our clients and friends, offering gifts. It will be awesome to launch the new Hi Tobacco packaging there!”, according to Hi Brasil Tobacco Commercial Director, Giorgio Volonghi.

HBT will be present through its brands Hi Tobacco, Rainbow and Coronel Palheiro, at the Orange House Brazil’s stand. “Orange House will own this space, but we will be there supporting and making this event happen. All our partners are already invited to be present and, first hand, get to know the new packaging of Hi Tobacco 100% Organic“, added Volonghi.

The state-of-the-art infrastructure will ensure that all exhibitors can show their work on a large scale during the three days of activities. This year the organizers Enio Conte and Esther Gawendo expect to reach a public of more than 70,000 people. There will be lots of attractions to attract these people during these 3 days. To learn more, visit the Tattoo Week 2017 website.


Do you know the ...

Do you know the difference between NATURAL and ORGANIC tobacco – and the expiration date of each one of them?

In the past few months there have been many questions about the difference between our natural and organic tobacco. Many even asked which versions of Hi Tobacco and Rainbow are made with natural tobacco and which with organic.

This publication was thought to clarify these questions:

– Natural Tobacco: During the industrialization process, the natural tobacco does NOT go through treatments that use any kind of  chemical substances. In addition, they do not receive any flavoring. Its aroma and flavor are derived from the tobacco leaf itself.

Versions using natural Tobacco: Hi Tobacco: Golden Virginia and Dark Fire, also the Rainbow Silver Bright.

Shelf life: 13 months

How to store: keep in a cool, dry place, away from sunlight, moisture and heat. Keep the boxes away from the wall.

– Organic Tobacco: The difference starts even before planting. The soil is intensely prepared: the land does not receive any pesticides or chemical fertilizers for three years. During the preparation of crops, producers are accompanied by a certification company and receive all necessary guidelines for the organic tobacco cultivation – with no harms to the environment. In storage, it is kept away from the others to prevent contamination. You will see the difference at your first smoke!

Versions using Organic Tobacco: Hi Tobacco Virginia Blend and Rainbow Golden Brown.

Shelf life: up to 9 months

How to store: keep in a cool, dry place, away from sunlight, moisture and heat. Keep the boxes away from the wall.



HBT confirmed pa...

HBT confirmed participation in the 38th edition of the InterTabac Fair

For the third consecutive year, Hi Brazil Tobacco will be at the world’s largest trade fair of tobacco products and accessories, the InterTabac Fair. The fair will take place on September 22, 23 and 24, in the city of DortmundGermany, and will have more than 500 exhibitors from different countries.

“The participation of HBT at InterTabac means a lot to the growth of the company. During the fair we share a lot of information about the industry, get to know the market launches and, of course, take the opportunity to start great businesses”, explained the Managing Partner of HBT, Giorgio Volonghi.

This year around 80 companies will be presenting their own stands at the exhibition for the first time. The largest groups of new exhibitors are from China, Germany, the United Arab Emirates, and the USA. New guests from Armenia, Belgium, Brazil, Denmark, the Dominican Republic, France, Honduras, India, Indonesia, Italy, Jordan, Croatia, Mexico, the Netherlands, Pakistan, Poland, Republic of Korea, Romania, Switzerland, Spain, and Turkey are exhibiting as well. For years, an above-average share of international exhibitors have participated in InterTabac.


The old-fashione...

The old-fashioned straw cigarette is redesigned by Hi Brasil Tobacco.

Do you know the brand Coronel Palheiro?

Everybody knows that Hi Brasil Tobacco was the pioneer in the Rolling Tobacco field in Brazil, creating the brands Hi Tobacco and Rainbow. In addition to these tobaccos, the company is also a producer of Straw Cigarettes – and that may be new to you.

HBT has redesigned the old straw cigarette custom, delivering the cigarette rolled up and ready to be smoked. There are 20 straw cigarettes that come in a stylish box. The brand Coronel Palheiro has 2 versions: Original Blend and Dark Fire Blend.

In the first, the good old rope tobacco, grown in Brazilian crops, is rolled up in corn husks and it brings an extremely smooth smoking experience. Yet the Dark Fire Blend version has the eccentric flavor of smoked tobacco found in our Hi Tobacco Dark Fire – it’s the Hi Tobacco rolled up in corn husks. The result is a distinctive and remarkable taste cigarette. Both versions of Colonel Palheiro are handmade in Minas Gerais, the cradle of straw cigarette.

Coronel Palheiro developed by Hi Brasil Tobacco offers a connection with tradition and our roots, however, with the facility of having the straw cigarette in your pocket, anywhere.





What is RYO and ...

What is RYO and MYO?

If you have read our last post you have already found out that Roll-Your-Own is the name given to the culture of “rolling your own” cigarette and that the acronym RYO is used to refer to this expression. But then, what does MYO mean? The acronym is used to refer to the expression Make-Your-Own, which in free translation into Portuguese means “faça o seu próprio“.Roll-Your-Own

At this point you must be asking yourself: Do “RYO” and “MYO” mean the same thing? ”


Differences go beyond names. With RYO you roll your own cigarette, which means, you put the tobacco inside a cigarette paper, a filter on the tip and roll it up with your own hands or with the aid of a rolling machine. With MYO you customize your cigarette. That’s it, you use an empty tube (which comes with filter) and fill it with your favorite tobacco, with the help of the filling machine.

Some people say that the second option is a simpler and easier way to make your own cigarette. But we know that there are many out there who do not need a rolling machine and even less a filling machine.

The choice is up to each one, right? There are plenty of options to make your own cigarette.


How about making...

How about making your own cigarette?

Making your own cigarette has become commonplace in Brazil. But why are smokers leaving the industrialized cigarette aside and embracing this new “culture”?

The so-called “ROLL-YOUR-OWN” culture has emerged as a business in Europe for over 200 years, when the first tobacco rolling paper brands came up as a way to personalize your own cigarette.

Since then, this market has only grown. A study conducted in 2009 by a research company called Matrix Insights, from Europe, found that:

– Global sales of industrialized cigarettes in the EU decreased from 793.7 billion euros in 2000 to 608.8 billion euros in 2010 (a decrease of 23.3%).

– Meanwhile, global sales of Roll-Your-Own (RYO) increased from 53.1 thousand tons in 2000 to 75.5 thousand tons in 2010 (an increase of 42.2%).

– This increase in RYO consumption is equivalent to 12% of the reduction in the consumption of industrialized cigarettes.

According to this survey, the market size of RYO tobacco in 2010 was 75.5 tons throughout the EU, representing a 42% increase in market size compared to 2000, when 53 thousand tons of RYO were sold throughout the EU. And the tendency is to keep growing. That means, in the Old Continent the Roll-Your-Own culture is already consolidated and research shows even more growth for the coming years. In Brazil, the scenario is a bit different. The RYO as a business has recently arrived. As far as we know, in 2010, with the foundation of Hi Brasil Tobacco, which launched the first rolling tobacco brand: Hi Tobacco. The reason for this preference, both here and in Europe, is economy.

That is because, the tax under this tobacco is lower than the industrialized cigarette tax. Therefore, the product offers savings for the consumer: with 1 bag containing 35 grams of tobacco and which costs, on average, R$18.00 is possible to make up to 60 cigarettes. Yet the cigarette box, which has around 8-12 grams of tobacco, distributed in 20 cigarettes, costs, on average, R$ 8.00.

Another motivation of Brazilians to roll their own cigarettes is that with this, smokers end up consuming fewer cigarettes throughout the day, because making their own cigarette takes time. Another advantage: they can also opt for a 100% organic or natural tobacco, and totally free of chemical additives, such as flavorings. These are some of the reasons that are making the RYO culture well known among Brazilians and a rising business.





Tobacco Pop Star

Tobacco Pop Star

The Hi Tobacco brand  was chosen by the musician Diego Thug, from Bonde da Stronda. 

Pic from Instagram: @diegothug


Organic tobacco:...

Organic tobacco: less harmful to the smoker and the farmer and environmentally friendly.

Hi Brasil Tobacco, since its foundation, aims to provide pure tobacco and less harmful to the health of the smoker. Guided by this desire, it has invested in organic tobaccos. Thus, it provides a 100% chemical-free tobacco.

Not to mention that the cultivation of this leaf is made free of pesticides. This ensures well-being for farmers who, in many cases, end up getting sick from daily contact with pesticides. In an organic tobacco crop they are free from handling chemicals.

But having a certified organic plantation requires patience and a lot of willpower. Planting organic tobacco requires dedication from farmers. There are many requirements made by the certifying company. Sometimes it takes a few years of soil preparation for this planting to happen. Then, around the cultivated areas, natural barriers are made in the vegetation that protect the plants from external influences, especially from the pesticides used in the neighboring crops. Only organic products such as manure are used throughout the process. And more: the crops undergo periodic inspections and without any notice.

However, even if the classification and commercialization of this type of tobacco obeys the same ordinance of the Ministry of Agriculture, this tobacco is more valued at the time of sale, and reaches a price of up to 60% more per kilo – which is a bonus for the tobacco grower who dedicates to planting organic tobacco.


Double care at every step

Organic tobacco farming must comply with all control steps and field records, from planting, harvesting, marketing, storage, transportation, processing and export.

Moreover, regarding organic tobacco, all operations are strictly inspected so that there is no contamination of the products. Even after being packed, in the HBT factory, the organic tobaccos are kept separate from the others.

Undoubtedly, a new paradigm in the field and that directly reflects on the health of those who produce and consume organic tobacco, and, of course, help preserve the environment with sustainable agriculture.

These are just a few reasons why HBT became the pioneer in the rolling tobacco field and has opted for 100% organic tobacco.


Our 100% Additive-Free Tobaccos!

Rainbow Golden Brown

Hi Tobacco Virginia Blend!


You must to know...

You must to know this!

The best way to get to know all the quality of the first 100% Brazilian brand of rolling tobacco.

Our Promotional Kit contains Golden Virginia, Virginia Blend and Dark Fire in 25-gram pouches each, and the accessories you need to have the unique experience of rolling your own cigarette: a rolling machine (78mm), 130 filters and a booklet of the exclusive cigarette rolling paper (78mm).

The box is a great gift suggestion and a great way to get the best tobaccos to roll all at once.


The number one R...

The number one Roll-Your-Own Tobacco

Hi Tobacco is the number one RYO Tobacco in Brazil. All over the country, girls and boys just ask for Hi Tobacco at the Tobacco Store.