The Rainbow brand entered slowly into the Brazilian ‘Roll-Your-Own’ market, with just one version of rolled tobacco, Silver Bright. The silver packaged product with rainbow colours on its side has, in recent years, gained a special place in the preference of adult smokers.
RAINBOW GOLDEN BROWN
With a clear type of tobacco, light taste and sweet aroma, from the leaf itself, Rainbow stood out in the national RYO sector. At the end of 2016, the brand gained another addition, the Rainbow Golden Brown. This product offered the market a blend of selected Virginia tobacco leaves, cultivated from 100% organic crops – free of pesticides and chemical additives.
With packaging developed in kraft paper, it catches the attention of consumers at the points of sale, due to the quality finish, sophistication and beauty. Not to mention that the colour and paper used facilitates the identification of the product as organic.