Now it’s for real: Hi Tobacco is in Japan

Export of Hi Brasil Tobacco products to Japan was held in early October.

Negotiations between HBT and a major Japanese tobacco distributor, which began during the 2015 edition of InterTabac Fair, were fully completed at the beginning of October with the shipment of the products to Japan.

The tobacco market in Japan received the number 1 brand of Brazilian hand-rolling tobacco, Hi Tobacco. The three versions of the brand, Golden Virginia, 100% Additive Free and Dark Fire Blend abroad – have received packages developed specifically for the customer and will be marketed throughout Japan.

“Exporting to Japan is undoubtedly the biggest step we are taking as a company. The country has one of the largest markets for hand-rolling tobacco consumption in the world and this increases our responsibility with the quality of the product we are sending, but I trust our team, who has worked hard to make everything happen in the best possible way. Congratulations to everybody at HBT! I am very happy with this moment we are living”, Alexsandro Ferreira, Hi Brasil Tobacco’s Managing Director.